Promotions paid for, not delivered
Trade spend is committed for Ramadan and seasonal campaigns, but nobody can confirm every store set it up.
Runs on illytical
Find the gap before the shopper does.
Thousands of SKUs, few store visits. illytical reads shelf photos in seconds and flags the gaps.
Live eventillytical
Store 118 · Riyadh · Aisle 6
Planogram82%
Out of stock3 SKUs
Promo tagMissing
RULEScore every shelf against its planogram
- Restock task created
- Field rep notified
Why now
The problems your operation already knows about.
None of these are new. What's new is being able to see them as they happen, on the equipment you already run.
Thousands of stores, few visits
Field teams cover wide territories and can only see a fraction of shelves each week.
Photos taken, never read
Reps already photograph shelves, but the images sit in folders instead of becoming actions.
$1.7Tlost globally each year to out-of-stocks and overstocks
10%of planograms go out of compliance every week
11%store-wide sales lift found when inventory was audited against the shelf
Use cases
What you can run from day one.
Pick a use case to see the alert your team would receive.
Live eventSample alert
Store 118 · Aisle 6
Gaps3 SKUs
CategoryDairy
- Restock task created
Live eventSample alert
Store 42 · Dubai
Score74%
Target90%
- Field rep notified
Live eventSample alert
Store 9 · Jakarta
Your share31%
Agreed35%
- Added to account review
Live eventSample alert
Store 77 · Muscat
CampaignRamadan
DisplayNot found
- Key account manager notified
Live eventSample alert
Store 15 · Lahore
Promo tagMissing
SKUs4
- Store manager notified
Live eventSample alert
Route 12 · Field rep
Stores14 of 16
Photos112
- Visit report generated
Runs on 
See how illytical works
See how illytical works Compliance
Built for the rules you answer to.
Retail and FMCG teams across Saudi Arabia, the UAE, Oman, Pakistan and Indonesia work under specific obligations. illytical gives you the evidence to show they are met.
Price display rules
Photo evidence that price and promotion tags are displayed on the shelf, store by store.
Retailer agreements
A record of whether agreed facings, displays and promotions were delivered, for account reviews.
Saudi, UAE & Oman PDPL · Indonesia PDP Law 27/2022
Images and event data processed and stored in-country, with retention windows and access controls you set.
Summaries are for orientation and are not legal advice.How Core9 handles your data
Retail & FMCG · Pilot
Your pilot.
Prove shelf, planogram and promotion scoring across a set of stores, using the photos your field teams already take.
01Suggested scope
- Priority categories and hero SKUs
- A mix of hypermarket, supermarket and convenience stores
- One live promotion or seasonal campaign
- Existing field routes and visit schedules
02What we set up
- SKU list and planograms per chain and category
- Photo capture on the phones your reps already use
- Scoring rules and targets per store type
- Task routing to reps, store managers and key account teams
03How we measure success
- Out-of-stock rate on priority SKUs
- Planogram and promotion compliance by store
- Time from photo to action
- Store visits with a complete shelf record
No cost and no obligation to roll out. We set it up on what you already run.
Keep exploring
Tools and reading for retail and FMCG teams.
Self-serve tools and short reads, useful before you ever talk to us.
Toolkit
Shelf Audit ROI Calculator
Estimate the value of faster, automated shelf audits.
Open the tool ToolkitPilot Planner
Scope stores, categories and campaigns for a first pilot.
Open the tool Insight · 10 min readThe shelf gap nobody in your business is measuring
What out-of-stocks really cost, and who owns the number.
Read the insight Insight · 6 min readComputer vision in retail: how AI is changing the shop floor
From photo folders to shelf actions.
Read the insight FAQs
Questions retail and FMCG teams ask.
Still curious? We'll walk you through it on a short call.
Recognition is based on the product itself, so Arabic, English and bilingual packs are recognised once the SKUs are loaded.
No. Planograms are mapped per chain and category, so every store is scored against its own plan.
Yes. Campaign displays and promotional material can be added as checks for the campaign period, then removed.
Photos are taken of the shelf. Your team sets the capture guidelines, and images are stored in-country with retention windows you set.
Other industries
One intelligence layer, across the supply chain.
Book a demo
Deployed in weeks. Resident in-country.
Start with a pilot on the photos your teams already take, and grow it across your operation.