Retail and FMCG teams know what was distributed. What happens at the shelf after that, across hundreds of stores, is where the return on the whole supply chain is protected or lost. illytical protects it.
Retail chainsFMCG brandsField sales teams
illytical features
How illytical helps you and your company.
Four jobs from one shelf photo: hold the planogram, close the gaps, prove the visit, and see the whole network.
01Planogram compliance
02Shelf execution
03Field compliance
04Audit analytics
01 · Planogram compliance
Know the moment the shelf stops matching the plan.
Automated verification of product placement and facings by store
Brand visibility and call-to-action checks across the full network
Real-time compliance alerts while correction is still possible
02 · Shelf execution
Lost availability is lost revenue. Close the gap in real time.
Real-time out-of-stock and shelf gap detection by store and category
Promotional display compliance tracked against agreed trade standards
Restocking alerts routed to field teams the moment a gap appears
03 · Field compliance
Know exactly how your brand is represented at every store, every visit.
Promoter presence verification and attendance monitoring at store level
Uniform and brand standard compliance checked on every visit
Time-stamped activity evidence per visit and per team member
04 · Audit analytics
Manual audits give you a snapshot. illytical gives you the full picture.
Automated visual reporting across the full store network, continuously
Execution scoring by store, region, category and time period
Resource prioritisation based on where improvement matters most
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Showcase
See illytical in action.
The impact of illytical
Your company, with & without illytical.
Without illytical
Shelf compliance checked during scheduled store visits
Continuous shelf monitoring across every store in the network
Execution failures discovered days after they occur
Compliance gaps detected while the promotion is still running
Field team performance measured by visits completed
Performance measured by actual shelf outcomes
Promotional ROI lost to invisible execution gaps
Execution failures identified and corrected in real time
Manual audits capturing a snapshot once a week
Continuous visibility between every visit
Use cases
12 checks. One shelf photo.
Four areas, from the planogram to the boardroom report. Pick one to see what illytical checks for.
Planogram
The shelf, exactly as it was planned.
3 use cases
01
Placement check
Every SKU in its agreed position, bay by bay, against the store planogram.
02
Facings count
Facings counted per SKU, so shelf share matches what was negotiated.
03
Brand visibility
Brand blocks, shelf strips and call-to-action material checked on every visit.
Availability
Gaps found while there is still time to fill them.
3 use cases
01
Out-of-stock detection
Empty facings flagged by store, aisle and category from a single photo.
02
Shelf gaps
Partial gaps and low stock spotted before the shelf runs empty.
03
Restock alerts
A restock task routed to the right field rep or store team as soon as a gap appears.
Field execution
Proof of what happened on every visit.
3 use cases
01
Promoter check
Promoter presence and attendance verified at store level.
02
Uniform & brand standards
Uniform and brand-standard compliance checked on every visit.
03
Visit evidence
Time-stamped photo evidence per visit and per team member.
Reporting
The whole network on one screen.
3 use cases
01
Visual reporting
Automated reports across the full store network, refreshed continuously.
02
Execution scoring
Scores by store, region, category and period, so you can compare like for like.
03
Priority insights
The stores and categories where a fix moves the number most, ranked.
Recognition works on the photos your field teams already take. Your SKUs and planograms are loaded during the pilot.