illytical

Your planogram. Verified in real time.

illytical reads shelf photos in seconds and flags the gaps: stock-outs, planogram breaks and missing promos, store by store.

  • Works on your field teams’ photos
  • Planogram & out-of-stock detection
  • Promo & brand-standard compliance
  • Execution scoring by store & region
The problem

Retail and FMCG teams know what was distributed. What happens at the shelf after that, across hundreds of stores, is where the return on the whole supply chain is protected or lost. illytical protects it.

Retail chainsFMCG brandsField sales teams
illytical features

How illytical helps you and your company.

Four jobs from one shelf photo: hold the planogram, close the gaps, prove the visit, and see the whole network.

A field rep checking planogram compliance on a tablet in a store aisle 01 · Planogram compliance

Know the moment the shelf stops matching the plan.

  • Automated verification of product placement and facings by store
  • Brand visibility and call-to-action checks across the full network
  • Real-time compliance alerts while correction is still possible
A shelf with an out-of-stock gap and promo display flagged by illytical 02 · Shelf execution

Lost availability is lost revenue. Close the gap in real time.

  • Real-time out-of-stock and shelf gap detection by store and category
  • Promotional display compliance tracked against agreed trade standards
  • Restocking alerts routed to field teams the moment a gap appears
A promoter at a branded display, with attendance and uniform checks shown 03 · Field compliance

Know exactly how your brand is represented at every store, every visit.

  • Promoter presence verification and attendance monitoring at store level
  • Uniform and brand standard compliance checked on every visit
  • Time-stamped activity evidence per visit and per team member
Overhead view of a store with an analytics dashboard of execution scores 04 · Audit analytics

Manual audits give you a snapshot. illytical gives you the full picture.

  • Automated visual reporting across the full store network, continuously
  • Execution scoring by store, region, category and time period
  • Resource prioritisation based on where improvement matters most
Showcase

See illytical in action.

The impact of illytical

Your company, with & without illytical.

Without illyticalWith illytical

Shelf compliance checked during scheduled store visits

Continuous shelf monitoring across every store in the network

Execution failures discovered days after they occur

Compliance gaps detected while the promotion is still running

Field team performance measured by visits completed

Performance measured by actual shelf outcomes

Promotional ROI lost to invisible execution gaps

Execution failures identified and corrected in real time

Manual audits capturing a snapshot once a week

Continuous visibility between every visit

Use cases

12 checks. One shelf photo.

Four areas, from the planogram to the boardroom report. Pick one to see what illytical checks for.

Planogram

The shelf, exactly as it was planned.

3 use cases
01
Placement check

Every SKU in its agreed position, bay by bay, against the store planogram.

02
Facings count

Facings counted per SKU, so shelf share matches what was negotiated.

03
Brand visibility

Brand blocks, shelf strips and call-to-action material checked on every visit.

Recognition works on the photos your field teams already take. Your SKUs and planograms are loaded during the pilot.

See it on your shelves
FAQs

Questions retail and FMCG teams ask.

Still curious? We'll walk you through it on a short call.

Recognition is based on the product itself, so Arabic, English and bilingual packs are recognised once the SKUs are loaded.

No. Planograms are mapped per chain and category, so every store is scored against its own plan.

Yes. Campaign displays and promotional material can be added as checks for the campaign period, then removed.

Photos are taken of the shelf. Your team sets the capture guidelines, and images are stored in-country with retention windows you set.

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